UBD Collaboration Promotes Road Safety

In collaboration with Brunei Shell Petroleum Company Sdn Bhd (BSP), National Road Safety Council (MKKJR), Brunei Shell Marketing Company (BSM) and MEGAMAS Training Company Sdn Bhd, Universiti Brunei Darussalam (UBD) hosted the first "Tell Everyone" Road Safety Outreach Programme for 2020, held at the Chancellor Hall, UBD.

Launching the outreach programme was Minister of Transport and Infocommunications (MTIC) Yang Berhormat Dato Seri Setia Awang Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohd Yusof who is also Chairman of the National Road Safety Council. Also in attendance were Deputy Minister of Development Dato Seri Paduka Ar. Awang Haji Marzukee Haji Mohsin, Acting Vice Chancellor of UBD Hajah Rubiah Haji Yacub, Permanent Secretary of MTIC, Deputy Permanent Secretaries of MTIC, senior government officials, Brunei Shell Joint Venture (BSJV) representatives and students.

"Road Safety is not something we should take lightly. The World Health Organisation (WHO) cites that there are 1.35 million people who die each year from traffic deaths, equating to one every 23 seconds. Whatever the cause, the word 'accident' has a real negative connotation – it prepares us for the worst. Ironically, it should also prepare us beforehand. And that is the message that we want to deliver today: accidents are very much preventable," shared Osmera Othman, BSP's Head of HSE and Security and Chairman of Brunei Shell Joint Venture Road Safety Committee during his welcoming speech.

The "Tell Everyone" outreach programme is a one-day road safety awareness campaign that targets the most vulnerable group youth between the ages of 18 to 38, through engagements at Higher Education Institutions throughout the country. "We hope that you also become ambassadors and tell your friends and family because, remember, it is the responsibility of all road users to abide by road safety rules and proper driving etiquette," said Osmera. "Think of the lives you could and will save if you reminded your family and friends, to wear their seat belts and not to exceed speed limits or text and

The outreach programme focuses on communicating the seven key road safety messages – not speeding, wearing seatbelts, no mobile phone usage while driving, not driving under the influence of drugs and alcohol (DUI), wearing helmets and/or proper attire whilst riding, awareness of vulnerable road users (pedestrians, school children, joggers and cyclists) and tyre checks.

The campaign highlighted the importance of driving responsibly and included breakout sessions and activities meant to further deepen knowledge and understanding on road safety. The activities include MKKJR's seatbelt convincer, a simulation of driving under influence of drugs and alcohol using drug goggles, an online stimulator exercise to test effectiveness of driving while talking on the phone, good behaviour improvement through lagging and leading indicators (vehicle tracking), road risk assessment, traffic games, vehicle compliance and demonstrations on fatigue management.

This road safety outreach programme also included other interesting items on display which include a booth by the cycling society as well as UBD's Shell Eco-Marathon Cars and operations research, and an intelligent traffic system that focuses on road safety and driver behaviour.

Hajah Rubiah Haji Yacub, Acting Vice Chancellor of UBD shared that she was thankful to BSP for choosing UBD to kick off its first Tell Everyone Road Safety Awareness Outreach Programme for 2020. "It is apt as a majority of this university comprises of young drivers who travel from home to classes, go on excursions, field studies and industry placements.

Through this partnership with BSP, we continue to care greatly for the ongoing safety and wellbeing of our staff and students, especially on the roads." UBD had supported the cause by organising special talks by Darussalam Motorcycle Association (PEMODA) in July 2019. Furthermore, UBD also has member of their academic staff whose research interests lie in the area of operations research and intelligent traffic system that focuses on improving road safety and driver behaviour. An ongoing research titled "Classification of Drivers' Behaviour At Signalised Intersection Using Machine Learning Approach" by the Faculty of Science (FOS) was one of the exhibits during the outreach programme.

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